The AU Journal of Management, an international publication, is published twice a year, in January and July and deals with current issues in business management. The Journal is owned by Assumption University and published on a non-profit basis. All articles appearing herein are the property of Assumption University; all rights are reserved. Inquiries of comments on material published or circulation may be addressed to the editors, AU Journal of Management, Assumption University, Ram Khamhaeng Rd. Soi 24, Hua Mak, Bangkok 10240, Thailand. Tel. +66 (0) 2 300-4543, +66 (0) 2 300-4553, Fax. +66 (0) 2 300-4511, +66 (0) 2 300-4552, +66 (0) 2 300-4563, Email email@example.com, Website www.aujm.au.edu.