ENTREPRENEURIAL INTENSITY, NATIONAL CULTURE, AND THE SUCCESS OF NEW PRODUCT DEVELOPMENTS: THE MEDIATING ROLE OF INFORMATION TECHNOLOGY

Authors

  • Amonrat Thoumrungroje

Abstract

This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, 17,' national culture, newproduct success, andperformance is presented. Itpostulates the mediating role ofIT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the conceptual framework encompasses the effects ofcultural differences on the hypothesized relationship between entrepreneurial intensity and IT

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Published

2018-02-16

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Articles