Ethnocentrism and its influence on intention to purchase domestic products

a study on Thai consumers in the central business district of Bangkok

Abstract

The purpose of this study was to study ethnocentrism and its influence on intention to purchase domestic products of consumers in the central business district of Bangkok. A total of 400 respondents, aged 25-60 years old in Bangkok’s central business district area (CBD); early Sukhumvit, Phayathai, Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via convenient sampling technique. The results showed that consumer ethnocentrism has an influence on intention to purchase domestic products. However, only two out of seven of socio-psychological factors were found to have influence on ethnocentrism; collectivism and xenophobia. The rest, including demographic factors, have no influence on consumer ethnocentrism.