Perceived customer loyalty toward green hotels

A study of international tourists in South of Thailand

Authors

  • Nontipak Pianroj

Keywords:

Destination Image, Green Image, Green Satisfaction, Customer Loyalty, Green Hotel, International Tourist

Abstract

The purpose of this study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand.

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Published

2018-02-14

Issue

Section

Articles