UK CONSUMERS' ADOPTION OF THE INTERNET FOR GROCERY SHOPPING

Abstract

Internet shopping has become one of the fast-growing areas of UK retailing and most online shoppers use information gathered online to make grocery purchases. Many British shoppers also perceived shopping on-line as risky. Attitude theories relating to grocery shopping online have been used to evaluate the UK grocežy shoppers 'use ofthe Internetfor grocery purchases. The review shows that thefuture success ofthe Internet will mostly depend on the extent to which current shoppers accept and use the Internet as a medium for grocery purchasing. It is recommended that in designing their websites, retailers bear in mind that the Internet serves as a virtual retail environment where exchange between shoppers and retailers takes place.