Vol. 6 No. 2 (2008)

Articles

• The relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products A study of Thai male consumers in Bangkok, Thailand

  Mengli Ma

  1-9

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• An enhanced renewable energy utilization(EREU) model for electricity generation in Thailand

  DI(FH) Thomas Andexer

  10-22

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• The comparison of pricing performances between cost of carry model and imperfect market model An empirical study on SET 50 index futures

  Yaowaluk Techarongrojwong

  23-32

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• Evaluating the performance of Thai equity funds

  Ekkachai Boonchuaymetta

  33-45

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• Determinants of intention to use websites A case study of 3 leading sites in Thailand

  S. Pradeep, Toey Shawyun

  46-59

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• A comprehensive model for service loyalty in the context of Thai private hospitals

  Vinai Panjakajornsak

  60-73

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