Vol. 8 No. 2 (2010)

Articles

• The antecedents and consequence of of perceived customer value A study of counter brand facial skincare products in Bangkok

  Rungsiri Padungrat

  1-11

  • PDF

• A review of collaborative strategy for supply chain

  Piyawan Puttibarncharoensri

  12-20

• Fundamental financial factors determining the market value of the equity An empirical study of listed media and publishing firms in Thailand

  Atinan Chitmonkongsuk

  21-30

  • PDF

• A review of statistical methods in the financial distress literature

  Phassawan Suntraruk

  31-41

  • PDF

• Impulse purchasing behavior A study on hypermarket customers in Bangkok

  Bipin Charithavely Joseph

  42-51

  • PDF

• Determinants of expatriate cross-cultural adjustment and its effect on performance

  Polthep Poonpol

  52-64

  • PDF