Vol. 11 No. 2 (2013)

Articles

• Factors affecting british expatriates' adjustment in Thailand

  Yanida Siamwalla

  1-12

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• Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning

  Bussagorn Leejoeiwara

  13-26

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• The influence of customer experience on behavioral response in lifestyle centers in Bangkok

  Amornrat Pattarakitham

  27-35

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• The relationship between price deals, perceived quality, and brand equity for a high involvement product

  Rachata Rungtrakulchai

  36-45

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• Impact of perceived service on brand image and repurchase intentions of Thai passengers towards low cost carriers

  Shanyalak Sangkatat Na Ayutthaya

  46-56

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• The intention of Thai customers to adopt restaurant websites in Bangkok

  Viphasiri Jantasri, Sawat Wannarat

  57-63

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