THE KEY ANTECEDENTS OF SHARED VISION

A CASE STUDY ON AN INDUSTRIAL ESTATE DEVELOPER IN THAILAND

Abstract

Vision serves a critical role in today’s organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of the research revealed that three factors including affective commitment, intrinsic motivation and effective communication were identified as the key antecedents of shared vision. The findings provide significant implications for the organization to understand the importance of affective commitment, intrinsic motivation and communication. Management and HRM should focus on positive activities and practices in order to enhance these factors in the organization.