The influences of the big five personality traits, virtual brand community motives and virtual brand community uses on virtual brand community engagement

Authors

  • Punnaluck Satanasavapak

Keywords:

Big Five Personality Traits, Brand Community use, Brand Community Motives, Brand Community Engagement

Abstract

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Downloads

Published

2018-02-14

Issue

Vol. 10 No. 1 (2012)

Section

Articles