Vol. 6 No. 1 (2008)

Articles

• The effect of bundle frame on purchase intention and customer's reservation price

  Issara Titheesawas, Phassawan Suntraruk

  1-11

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• Ecotourism A study on responsible environmental behavior of visitors to selected Thai national parks

  Anyapak Prapannetivuth, Patricia Arttachariya

  12-23

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• Service quality improvement in the Thai hotel industry

  Nida Tuntirattanasoontorn

  24-37

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• Thai consumers' perception and attitude toward the quality of Chinese brand television sets

  Ting Ting Ran

  38-44

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• The development and measurement of different service quality models

  Sirion Chaipoopiruttana

  45-51

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• The relationship between consumers' perception of media credibility and purchase intention A case study of the Bangkok Post newspaper

  Ruj Vanasuntakul

  52-61

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• A simple test pf the CAPM Model under Bull and Bear market conditions The case of Thailand

  Phassawan Suntraruk

  62-70

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