The intention of Thai customers to adopt restaurant websites in Bangkok

Authors

  • Viphasiri Jantasri
  • Sawat Wannarat

Keywords:

innovation, website, perception of innovation, online, adopter

Abstract

This study aimed to investigate the intention of Thai customers to adopt restaurant websites in Bangkok.

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Published

2018-02-14

Issue

Vol. 11 No. 2 (2013)

Section

Articles