Vol. 3 No. 1 (2005)

Articles

• THE REGULATORY USE OF CREDIT RATING: A TWO-EDGED SWORD

  Ph.D Malinee Ronapat

  1-4

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• THE RELATIONSHIP BETWEEN BRAND EQUITY, PRODUCT ATTRIBUTES AND PURCHASE INTENTION: A STUDY OF SONY DIGITAL CAMERAS IN BANGKOK

  Apiluck Thammawimutti, Ph.D. Sirion Chaipoopirutana

  5-10

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• UK CONSUMERS' ADOPTION OF THE INTERNET FOR GROCERY SHOPPING

  Ph.D. Ogenyi Ejye Omar

  11-18

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• THE ROLES OF INTANGIBLE ASSETS AND WEBSITE LOCALIZATION ON THE PERFORMANCE OF GLOBAL INTERNET STARTUPS

  Ph.D. Amonrat Thoumrungroje, Ph.D. Jerman W. Rose

  19-30

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• AN EXAMINATION OF THE PSYCHOLOGICAL CONTRACT IN THAILAND

  Ph.D. Krisda Tanchaisak

  31-40

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• AN EVENT STUDY OF THE ECONOMIC IMPACT OF PROFESSIONAL SPORT TEAMS ON LOCAL INCOMES

  Ph.D. Kaveepong Lertwachara, Asst. Prof. Ph.D. James J. Cochran

  41-46

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